Some time ago, a blockchain travel accommodation platform released the “Decentralized Travel Service Market White Paper”, which aims to be a decentralized travel service market platform based on blockchain technology, with travel accommodation as the entry point, through the block The chain links directly to global travel service providers and consumers.

In recent years, the development of technologies such as big data, artificial intelligence, and blockchain has brought many changes to people's lives and production methods. For the development of tourism, new technologies are also not absent.

New technology brings new possibilities

The continuous development of new technologies has brought many new possibilities to tourism.

In the past, if you want to visit a certain scenic spot, you must go there on the spot; nowadays, with the help of VR and other technologies, you can enjoy the tourist attractions all over the world without leaving home. At one time, the development of the Internet has spawned many third-party OTA platforms. Booking airline tickets, hotels only need a fingertip, and even have a travel app for travel strategies. The rise of blockchain has made travel see more possibilities. .

Nowadays, tourists sometimes use a third-party OTA platform to book a good room but are told that there is no room when they arrive, or suffer from temporary price increases. The news that “travelers are rushed off the flight” is even more chilling. On third-party platforms, malicious competition will provide deliberate bad reviews to service providers. The intelligent contract of the blockchain provides innovative ideas for solving these dilemmas.

For tourism, the network formed by the blockchain is a transparent database that cannot be tampered with. Each user on the blockchain can upload and retrieve travel data in real time. Once a transaction occurs, the blockchain records the data in the booking and payment system, which not only prevents overselling, but also flexibly adjusts pricing based on real-time tracking of supply and demand. The irreversible modification of the blockchain has a certain effect on suppressing the evaluation of fraud. This will well regulate the information and trading conditions of both parties to the transaction and promote the formation of a credible tourism market environment.

At the same time, based on point-to-point transactions on the blockchain, consumers and service providers also eliminated commissions collected by the platform, saving intermediate transaction fees and processes. In addition, smart contracts can be connected to other services such as market forecasts and travel insurance on the blockchain to better interact with users in the blockchain, allowing consumers to reduce unnecessary expenses and travel. Enterprises achieve maximum revenue.

The new technology represented by the blockchain will have a big impact on the existing third-party travel platform.

Blind worship is not desirable

The application prospects of new technologies in the tourism industry are very good, but there are still many difficulties in landing in reality.

For the blockchain, its peer-to-peer trading technology can reduce the cost of intermediate transactions, but the blockchain application is still in its early stages. The existing tourism blockchain platform, the underlying technology is based on the application of Ethereum, it is not yet available. Supporting high-frequency, large-quantity access, processing speed is slow, so it can only be applied to very few low-frequency business scenarios, which has become the bottleneck of the blockchain landing tourism. Therefore, the blockchain should be applied to the tourism industry and play a positive role, and its technical problems must first be solved.

Some insiders believe that there is currently an exaggeration of the role of the blockchain. The problem of blockchain technology in terms of scale, practicability, and cost performance needs further practice verification, and it is not just an empty-handed "selling" and Hype this new concept.

How to put the tourism industry data on the public blockchain, but also to update the travel data in real time without oversold or order conflicts? How to edit or correct data if necessary in a database that only allows data to be added and not tamperable? If every transaction on a distributed ledger is to pay a token, how to ensure that every large hotel, airline or travel enterprise data in the world is updated in real time is a cost-effective way? The realistic scenes in these tourism industries require blockchain technology to answer them one by one.

In addition, the current OTA platform holds a lot of resources and traffic, and its existence is inevitable, because not all service providers have independent operational capabilities. Therefore, the tourism blockchain wants to open up data, break the barriers of vested interests, and replace the traditional OTA platform, there is still a long way to go.

Regarding the development of new technologies and tourism, Dai Bin, president of the China Tourism Research Institute, also wrote: "Big data is for decision-making. It can't be just fashionable, and it can't be blindly worshipped. It is taken for granted that big data is omnipotent. Some places now place too much emphasis on hardware investment and visual display, such as the pursuit of huge footprint and display screen, while ignoring the data model construction and talent team construction, it is likely to be overwhelmed by the ocean of data, misleading for noise data. To make wrong judgments and decisions."

Find the incision, serve the user

The changes in the tourism industry that may be triggered by new technologies such as blockchain have brought certain challenges to practitioners, which may trigger a new round of adjustment in the tourism industry value chain and impact the inherent tourism market.

However, we must also clearly understand that whether it is blockchain or the Internet, big data, artificial intelligence, it is essentially a tool that provides us with a new way of thinking that can be better. Ways to serve the tourism industry and make the tourism industry develop faster. However, these are not all of the tourism.

For the development of the tourism industry, the same principle is followed: that is, the content is “1”, and the technical means is the “0” in the back. On the basis of fully excavating the content and enriching the technical means, the tourism products and services can be made. More attractive. In today's context of a voyage to a leisurely vacation, visitors are pursuing a spiritual and cultural pleasure. In order to truly win the reputation of tourists, the key is to see if there is any quality content available to tourists.

In fact, in a sense, the blockchain emerged to benefit real quality content creators. Travel service providers who are truly capable and able to deliver quality content do not need to worry about new technology changes, because the value of the blockchain is to protect the value of premium content providers. From this point of view, the high-quality content and services that condense values and emotional systems have an eternal significance to the tourism industry in the moment of rapid technological change. It is more like a “beacon” in the era of new technology. Any kind of external technology is subverted.

For tourism companies, only focusing on the blockchain technology itself will not get the full amount of tourism; and once they miss out on providing quality content, they will miss a new era of tourism.

“The poor will change, the change will pass, and the general rule will last.” The development of new technology has brought new changes to the tourism industry. However, the development of the tourism industry is more important to find its own position in the fog of new technology development. .

Dai Bin believes: "Data is objective, but data users are subjective. In the process of collecting, processing, producing, releasing and using big data, it must be adapted to local conditions, adapted to the times, and adapted to the industry. Accurate analysis can break the myth of big data." This applies to other new technologies in the travel industry.