In the beginning of 2018, the financial sector has created a blockchain boom. By combing the application scenarios of the blockchain and related tourism entrepreneurship projects, the New Travel Industry Research Institute found that the blockchain is still in the early stage of incremental development in industrial application, and most of the conceptual projects.

According to the industry chain, the practical application role of the blockchain belongs to the middle-stream channel and distribution category. The focus is on the channel problem between the resource side and the C-end. At present, there are more startups in the three major fields of finance, aviation (air tickets) and hotels. .

The European travel agency giant TUIyi Group also announced the start of investing in the blockchain in July 2017, becoming the first company in the industry to try to apply blockchain technology. Toyo said that it would consider transferring all data to a private version of the Ethernet. In the workshop, to remove intermediaries such as Expedia and reservations.

At this stage, the blockchain has been given the aura of “subversives”, and the new round of development of tourism through blockchain technology has become a topic of concern in the industry. Open the app to read the latest stories
At this stage, the blockchain has been given the aura of “subversives”, and the new round of development of tourism through blockchain technology has become a topic of concern in the industry.
In fact, due to the long industrial chain, the tourism industry involves many intermediate links. After more than 10 years of development, the pattern of the midstream channel is relatively stable, making the practical application of the blockchain relatively limited, but it is certain that it is paying and Clearing and other aspects will save a lot of costs for the relevant tourism companies every year. So what types of blockchain technology applications are currently available? What challenges and development opportunities will be faced?

Nine application scenarios and two major challenges of blockchain in tourism
Current main application type
Consumption credit management

Loyyal in New York, USA is developing the Dubai Points project for Norway and Dubai. The project uses blockchain as the underlying technology to help visitors discover new attractions with gamified tours and guide visitors through the route. Dubai Points will encourage visitors to choose their attractions according to their preferences and redeem them according to their ratings.

2. Reservation Management

(1) Inventory Management: Winding Tree is a B2B travel inventory trading platform that uses blockchain, including airline tickets, hotel rooms, car rentals, destination tours and events.

Winding Tree is by far the only open source public blockchain in the tourism industry. It is built on the public Ethereum, has its own currency, and is a mature encrypted economic project. It aims to remove rent-seeking intermediaries in the distribution system by creating a platform that allows suppliers to re-control the inventory and display it at almost no cost.

(2) Air ticket booking: Russian Siberia Airlines (S7) and Alfa-Bank cooperate to sell air tickets on the blockchain. One of the main advantages of adopting this technology is to speed up the payment process.

In December 2016, S7 and Alpha Bank executed the first letter of credit payment service by using the Ethereum Smart Contract. Aeroflot, one of Russia's largest airlines, has also publicly stated that it is introducing digital assets and related technologies into the company's operational processes.

(3) Travel Agent: The British social platform Cool Cousin launched an open source password token called CUZ based on the Ethereum platform to exchange travel services and unique local information.

CUZ is a decentralized ecosystem that uses smart contracts to ensure direct and secure communication of knowledge and services between travelers and locals around the world. Cool Cousin's mission is to revolutionize travel in every city on the planet by connecting tourists and like-minded local Cousins to enable unintermediated communication of personalized information and personalized service.

The domestic Tripio is a decentralized travel service reservation platform. It directly links global travel service providers (enterprises or individuals) and consumers through the blockchain network, and builds a trust-based, incentive-based, Zero commission for the future travel service ecology.

3. Hotel and airline loyalty programs

Singapore Airlines (SIA) announced in 2018 that it will launch a blockchain-based customer loyalty KrisFlyer program for SkyFlying. SIA will launch a mobile digital wallet application within six months of this year, where users can purchase SIA tickets.

In addition, blockchain-based applications will allow KrisFlyer members to use mileage to participate in retail point-of-sale transactions, develop retail partnerships, and provide users with more ways to spend points, thereby increasing customer motivation and loyalty.

4. Track the pilot's professional certificate and qualifications

Participants of the Hyperledger Blockchain Alliance France Airbus is also exploring the possibility of blockchain applications. The test project is to use the blockchain to track the pilot's professional credentials and qualifications.

5. Credit Consumption Management

Airbnb is investigating how blockchain technology can be used to verify the reputation and identity of landlords and users. On the Airbnb platform, reputation is extremely important, and in the future, users' credibility will reach a certain level in order to rent a specific type of home. Airbnb uses blockchain technology to better establish a reputation platform for merchants and travelers, as well as to effectively store identity information.

New Zealand's backpack chain founder JoanneZen is leading the team to create the BTA (Backpack Chain Travel Alliance) system, using the underlying blockchain technology combined with Internet applications to create a new travel data trading platform, gradually replacing the traditional OTA system. The backpack chain system uses the concept of open source sharing to build an efficient, transparent and credible global database through blockchain technology to create a borderless tourism credit consumption sharing ecological community.

6. Digital identity management

In Estonia, blockchain technology has been applied to the development of electronic identity projects. It is reported that allowing non-Estonian residents to apply to become e-citizens in the country will enable these residents to enjoy a range of services provided by the country. At present, Estonia uses this program to encourage talented people from all over the world to start their own businesses.

7. Travel Community Review

Yue Travel Chain is a decentralized tourism community review platform based on blockchain. It is dedicated to building TripAdvisor in the blockchain and is also the world's first blockchain to serve the real economy of tourism. Based on blockchain and smart contract peer-to-peer network technology, each user or organization participates in the process of sharing the ecological construction, thus forming a peer-to-peer “decentralized” ecosystem.

8. Traveling

Travel Travel Chain creates leading-edge travel sharing platforms through advanced blockchain, big data and artificial intelligence technologies. Not only can a more equitable and transparent travel system be established, but it also provides a new impetus for sharing the travel ecology. In the travel chain ecosystem, participants can share a new world of peer-to-peer decentralized travel.

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Nine application scenarios and two major challenges of blockchain in tourism
Nine application scenarios and two major challenges of blockchain in tourism
Challenges faced by the tourist blockchain
Based on the theory of decoupling of blockchain, tourism suppliers can directly connect with downstream tourists, but a big problem is that blockchain, as an innovative technology, has certain technical and cost thresholds, not all Tourism product providers can afford their technical costs.

At this stage, hotels, scenic spots and tourism product providers are limited by the cost and technology, and only a few have real opportunities to establish their own blockchain sales channel system, which greatly limits the spread of product information to tourists. channel.

As for the low-cost blockchain channels, the traditional channels are mature in technology and application, and the market oligopoly is prominent.

From the perspective of the technological development of computers, the deblocking-based blockchain cannot exceed the centralization in processing efficiency. At the same time, some decentralized blockchain tourism platforms have problems in that the platform operators have weak control over the platform, so it is difficult to negotiate with the platform on behalf of the platform.

For now, it is difficult for the blockchain to subvert or impact intermediaries such as online travel platforms and travel agencies, and it will take a long time to land.

1. Security level

One of the core features of the blockchain is that it cannot be tampered with. If the records in the blockchain are incorrect or there are loopholes in the original protocol, subsequent problems will be difficult to resolve. When all data blocks are connected through a node, there will be no so-called "higher authorization" in the event of a problem.

One of the most difficult points to control in the tourism blockchain is the accuracy and authenticity of the information. When there is a large amount of information, how to extract effective and accurate information from the noise information, which requires big data mining, processing, cleaning, etc. A lot of technical support, which affects the timeliness of the application field. Another important point is how to ensure the security of information, that is, it is difficult for relevant travel users to judge whether the information itself is valuable or not.

2. Legal supervision level

At present, many people in the blockchain market are not using technology to solve real problems, but in raising funds and speculating valuations. In particular, most of the so-called ICOs are fund-raising tool innovations, and have nothing to do with technological innovation. In this regard, we must guard against the emergence of “bad money to drive out good money”, which will lead to the withdrawal of tourism institutions that really want to conduct business, and affect the application of blockchain technology in tourism. The blockchain industry is developing healthily, and the government must increase its efforts to introduce relevant laws, scientific supervision, and accelerate the blockchain compliance.

Nine application scenarios and two major challenges of blockchain in tourism
  Development Opportunities
The “2017 China Tourism Development Forum” first proposed the concept of China's tourism chain. The Chinese tourism chain is based on blockchain technology and gives full play to its multi-participation, openness, consensus, trust, traceability, tampering, privacy protection and other advantages. Build a chain of tourism ecology, combine different application scenarios of different tourism participants, provide standardized, intelligent, and big data support services, provide support for real-time monitoring, daily management, and key decision-making of tourism management departments; Efficient management, intelligent services, precision marketing and other business enhancements; bringing convenient, efficient, credible and preferential travel experiences to travel consumers.

Based on the important characteristics of blockchain, the future application in tourism will mainly focus on decentralization and security trust. For tourists, the application of blockchain technology makes tourists and service providers “zero-distance contact”, thus eliminating dependence on middlemen and greatly improving their service quality.

In addition, the blockchain can provide a good solution for building a tourism trust community, purchasing travel insurance, identification, travel reviews, hotels and flight reservations. In the future, with the maturity of blockchain technology and the wider application in tourism, it will enable China's cultural tourism industry to transform and upgrade.

Nine application scenarios and two major challenges of blockchain in tourism
    This article was first published on the WeChat public account: New Travel Boundary. The content of the article belongs to the author's personal opinion and does not represent the position of Hexun.com. Investors should act accordingly, at their own risk.