Talking about how the "blockchain + tourism" is deeply integrated and interacting with each other, first of all, what are the pain points of different sectors of the tourism industry?

With the rapid development of technological innovation, the Online Travel Agency has been constantly changing, and the tourism industry has undergone rapid changes in recent years. From offline to online, from PC to mobile, the tourism industry is moving forward with convenience, efficiency and inclusiveness. . But it is also because of the strong monopoly of some OTA giants, price injection, opaque inventory, bundled sales, and even the use of big data to "kill" and other negatives are frequently burst out, has a significant impact on the tourism industry.

First and foremost, the travel industry has a huge price difference due to information asymmetry and middlemen. Due to the professional and regional thresholds, many transactions in the tourism industry have multiple links or multiple intermediaries. Such opaque prices and not a small “link cost” are factors that reduce the passenger experience. If it is effectively combined with blockchain technology, its decentralization and trustworthiness will provide a lot of benefits in reducing transaction links and reducing the division of middlemen. It will also eliminate the phenomenon of “oversold” and enhance passengers. Travel experience.

Secondly, in the Internet era, all kinds of false news and false comments are flying, which brings a lot of confusion to passengers to choose travel tools and residence hotels. When the information of various service providers in the itinerary is on the chain and commented on the chain, the irrelevant modification and traceability of the blockchain technology are used. Each participant is a supervisor, everyone can check, and all kinds of real comments are clear. Understand, and false information or bills can trace the root cause and retain evidence to seek justice for passengers and businesses.

In addition, the traceability and non-destructive modification of blockchain technology can also help the retention and verification of passengers' identity information. Whether it is in the ticket ordering, booking accommodation, bill verification, etc., the required repeated verification time will be greatly reduced, and improving efficiency is also the only way to establish the “trust ecology”.

Of course, at present, the blockchain technology is still in the process of continuous development and integration. There are still many problems that cannot be completely solved at this stage. Some even include hard conditions such as policy supervision, but for the future of blockchain + tourism. Trends, many Internet giants still believe that the arrival of blockchain technology will bring disruptive changes to the tourism industry, and always maintain a positive embrace.

There are many “senior players” in the tourism industry in China who have already joined the “blockchain+”.

The “Global Retreat”, founded by Dai Zheng, one of the founding members of “”, established the first public chain UTour of the tourism industry after experiencing the initial outbreak of the blockchain industry in 2017. The “Your Travel Chain” is designed to allow “everyone can become a tour guide and a person” and can also level up service providers and product suppliers.

In February 2018, based on the blockchain-based travel service market platform, the founding team was born in Yilong's and announced that it had received a billion-yuan investment in A. I hope to reconstruct the accommodation booking service with blockchain technology, and solve the pain points of users such as high commission, heavy operation, commentary, and no room.

Xiaobu also learned that in May this year, Shanghai International Cruise Service Center will unite Tongji University and related technology companies to solve the problem of traditional cruise tourism industry due to the "open, fair and fair" characteristics of blockchain technology. Symmetry, fare fluctuations and other issues bring about the problem of distrust. At the same time, we will use the gamification method to popularize the blockchain concept, and jointly develop the “smart contract” for cruise travel with tourists who are willing to try new things to form a shape to protect consumer rights. Tourism ecosystem.

Not only in China, the global “blockchain + tourism” is gradually emerging.

As early as 2017, Russian Federation Tourism Director Oleg Safonov predicted that blockchain technology would change the Russian tourism market. Safonov said the tourism industry is on the verge of new and emerging technological changes, especially blockchain technology, which can be used to improve the quality of service for visitors.

On March 3 this year, "Arab Business" also reported that Dubai is considering the application of blockchain technology to the tourism industry and will launch a virtual B2B tourism market. The Dubai Tourism Blockchain Platform plans to add an additional distribution channel to the hotel over the next two years, providing a transparent, real-time pricing and reference to Dubai's tourist attractions through a blockchain that links with all participating tourism organizations.

In June of the same year, Australian media reported that Agnes Water, a small town in central Queensland, had a population of only 1,770, but more than 30 companies in the town accepted digital currency as a form of payment. Successfully positioned as Australia's first “digital currency-friendly” tourist town.

In the same month, the US Patent and Trademark Office (USPTO) granted the financial services giant MasterCard a patent for a blockchain system that allows passengers to submit the required itinerary and allows merchants to submit bids for each service request. MasterCard aims to streamline global travel by connecting travellers with most hotels, airlines and other service providers before booking.

In fact, in terms of long-term development, customer-oriented and quality service is the basis for the continued development of the tourism industry. Therefore, the tourism service combined with the blockchain technology should be improved in the passenger service, and the interests of the users in the itinerary should be maintained, so as to achieve the integration of “blockchain+tourism”.

Fritz Joussen, CEO of the world's largest leisure and travel company, TUIyi Group believes that in the next 5 to 10 years, the blockchain will become the dominant technology in the B2B field and will subvert OTA and other middlemen. Rasheh Jethi, senior vice president and aviation innovation director of GDS giant Amadeus Americas, believes that the blockchain is overly touted, and it's just a solution that doesn't address specific issues. This kind of disagreement during the initial integration of “blockchain+tourism”, Xiaobu believes, is also very understandable. The introduction of blockchain technology has opened up the imagination space for the tourism industry to solve the "pain point" one by one, and more possibilities appear in this booming industry. Who is not expecting such a collision?