With the rapid development of technological innovation, the development of tourism in the past 20 years can be described as ever-changing: from the store, to the call center, to the PC, to the mobile, the purchase of travel products has never been convenient, ubiquitous, omnipresent , all-inclusive.
However, with the strong integration of the OTA giants, opaque inventory and prices, bundled sales, high reimbursement costs, and even "big data killing" and other user-selling purchase experience is also looming. Although the monopoly advantage of the OTA giants in terms of traffic is at an absolute disadvantage, the development of online tourism has also reached a new turning point.
As the hottest Internet application today, the blockchain is popular among traditional tourism companies and startups due to its decentralization and transparency, and is regarded as a weapon to subvert the OTA giant.
As a European travel giant, the TUI Group also operates a number of airlines and hotels. Its CEO Fritz Joussen believes that in the next 5-10 years, although consumer-oriented applications will remain mainstream, blockchain will become the dominant technology in the B2B field and will subvert OTA and other middlemen.
Australia's OTA WebJet launched the latest blockchain technology Rezchain in March this year, becoming the first company to implement a blockchain program in the hotel distribution industry, aiming to eliminate the high cost and associated losses of inconsistent data. Break through technical barriers and tap into more possibilities.
At the same time, there are many domestic tourism players who are involved in the blockchain application. The founding team’s Trip.io, which was born in eLong, raised more than 100 million yuan in February this year. They hope to reconstruct the accommodation booking service with blockchain technology and solve the high commission. The operation is heavy, the comment is false, and there is no pain in the store. The first travel industry public chain UTour “Urban Travel Chain” launched by Global Travel Club will try to combine the blockchain with the community and travel supply chain to achieve the “decentralization” of the online travel industry.
Although many blockchain startups have been questioned for speculating in the blockchain, there are no product landings and real application scenarios, but there is no doubt that blockchain technology is being tried in the tourism field. An important choice for subverting existing distribution channels may also give travellers an unprecedented buying experience.