With the rapid development of technological innovation, the development of tourism in the past 20 years can be described as ever-changing: from the store, to the call center, to the PC, to the mobile, the purchase of travel products has never been convenient, ubiquitous, omnipresent , all-inclusive.
However, with the strong integration of the OTA giants, opaque inventory and prices, bundled sales, high reimbursement costs, and even "big data killing" and other user-selling purchase experience is also looming. Although the monopoly advantage of the OTA giants in terms of traffic is at an absolute disadvantage, the development of online tourism has also reached a new turning point.
As the hottest Internet application today, the blockchain is popular among traditional tourism companies and startups due to its decentralization and transparency, and is regarded as a weapon to subvert the OTA giant.
As a European travel giant, the TUI Group also operates a number of airlines and hotels. Its CEO Fritz Joussen believes that in the next 5-10 years, although consumer-oriented applications will remain mainstream, blockchain will become the dominant technology in the B2B field and will subvert OTA and other middlemen.
Australia's OTA WebJet launched the latest blockchain technology Rezchain in March this year, becoming the first company to implement a blockchain program in the hotel distribution industry, aiming to eliminate the high cost and associated losses of inconsistent data. Break through technical barriers and tap into more possibilities.
At the same time, there are many domestic tourism players who are involved in the blockchain application. The founding team’s Trip.io, which was born in eLong, raised more than 100 million yuan in February this year. They hope to reconstruct the accommodation booking service with blockchain technology and solve the high commission. The operation is heavy, the comment is false, and there is no pain in the store. The first travel industry public chain UTour “Urban Travel Chain” launched by Global Travel Club will try to combine the blockchain with the community and travel supply chain to achieve the “decentralization” of the online travel industry.
Although many blockchain startups have been questioned for speculating in the blockchain, there are no product landings and real application scenarios, but there is no doubt that blockchain technology is being tried in the tourism field. An important choice for subverting existing distribution channels may also give travellers an unprecedented buying experience.
So, what kind of disruptive changes will the application of blockchain bring to the tourism industry? As a tourism company, how should we grasp the opportunities? As the heavyweight link of the "Innovation Special Session" on the first day of the "2018 Global Travel News Summit", the summit of September 19th, WebBeds (WebJet's hotel distribution platform) Asia Pacific CEO Li Weibin, Shangri-La Hotel CTO Yang Jiancheng, Global Hyatt Club Founder Dai Zheng, Tripio co-founder and CEO Shen Wei, and BUMO co-founder Guo Qiang share with you the topic of “How the blockchain will set off a new revolution in tourism”, which was founded by MCSON founder Zhu Mingsheng. Hosted.
Not only in the blockchain topic, but also on the first day of the TDC “Innovation Special” of the industry's innovative product technology, you can also hear these high-gold-rich big coffee sharing:
Where is the CEO Chen Gang: Tourism innovation outside the industry
With the craze caused by the vibrato, the new media represented by the vibrato and the small red book has taken the complete content from the inspiration to the communication closed loop in the travel chain, and only retains the price trading link for the classical online travel, the new online in the future. How do the ecology of tourism and classical online travel coexist?
Innovation dialogue: the driving force behind continuous innovation
With the rapid development of technological breakthroughs, the vitality of tourism and entrepreneurship is also driving the internal innovation of many tourism companies. For tourism companies, how should we build internal innovation mechanisms to maintain innovation and vitality? How to actively integrate with external innovation products to enhance their competitive advantages and meet the changing needs of customers?

【Original from apisgo.com